VisualDiet

This ideation gives the user an unique packaging experience, the package will look like a shop where the seasonings are placed.

WHAT WORKS?

WHAT DOESN'T WORK?

Style of communication is unique.

Text only approach is new in terms of the market.

The colors stand out.

Gives the user a unique experience.
Looks like a shop display.
Boosts shelf appeal.
Can be reused as decor.
Ideal for gifting.

Enhances perceived value.

The colours stand out but lacks contrast.

The top can include stickers to make it

The typography can be further improved to

make the composition look interesting.

easier for recognition.

WHY THIS WORKS?

FINISHED

STRUCTURE

The final structure elevates both aesthetics and functionality, featuring a transparent window to display the contents and an integrated handle for easy gifting, with added after-use value as a decorative box.

WHERE THE DESIGN FALLS SHORT?

While the concept and copy line on the packaging offer an interesting and playful take, the overall design doesn’t visually reflect that spirit, lacking the vibrancy and character the idea deserves. The typography, in particular, could be redesigned with bolder, more expressive letterforms to amplify the playfulness and help the packaging stand out more effectively on the shelf.

The packaging called

for a redesign.

COMPARISION ACROSS BRANDS

Outdated visual hierarchy

Flavours feel visually disconnected

Repetitive image and text treatment

A minimal design language with impactful colours, delivering clarity, freshness, and a cohesive brand identity across flavours.

SNAPIN feels the most relevant in today’s packaging landscape and stands out as a strong competitor.

IDEATION

Along with the seasoning labels, I’m designing a gift hamper box and exploring various packaging formats, from classic boxes to playful concepts. To find an option that aligns with the brand’s vibe and delivers a strong user experience.

STRUCTURE & PROTOTYPE

Shown here is the initial gift box prototype, outlining the overall form where I faced challenges in designing the locking system.

This preview shows the box with the seasoning bottles placed inside. Through this process, it became clear that a higher GSM paper is required to support the combined weight of the bottles.

Prototyping was essential in identifying key improvements, including refining the locking mechanism, strengthening support, and designing a bottom holder to keep them securely in place.

Process of making the dieline and trying to figure out how the box will look like.

I’ll now explore the box’s mechanism in detail, including its folding and closure system, and begin working on the dieline to map the required structure and cuts.

INITAL LABEL IDEATION

These are early text layout explorations from the ideation phase. They serve as rough trials where I’m testing different font pairings, styles, and placements to understand which visual direction could work best for the final design.

*hover on the labels to reveal its colors

LABEL VARIATION

Text placement is interesting but looks really plain and flat.

Elements clash with each other and lacks readability.

Text placement is interesting but fonts clash each other.

Text placement looks good but looks flat and inconsistent.

Image contrast seems good but does not highlight the spice.

FINAL LABEL DESIGN

FLAVOUR

ADAPTATION

These are the flavour adaptations derived from the master design, retaining the core brand identity while introducing distinct visual elements for each variant. The layout and typography remain consistent for recognition, while colours, ingredient imagery, and accents shift to express each flavour’s personality.

GIFT BOX TRIALS

While designing the shop-style box, I began by using the brand’s blue and explored detailed, abstract, and spice-inspired illustrations. Each approach presented issues—either clashing with the labels, feeling too heavy in print, or overpowering the overall design. A butter-yellow background helped create better balance, but the final composition still required refinement.